Bank of Tourism Potentials in Slovenia (BTPS) promotes networking of ideas and their realisation oportunities in (Slovene) tourism arena. This is our Travel blog, where we will try to find different people willing to write about Slovenia and Slovenian tourism potentials. All in the name of even better tourism for which our Bank of Tourism Potentials is struggling 24/7. Stay tuned to BTPS and stay tuned to series of live reporting from Slovenian tourism scene!


February 17, 2012

Kranj - preparations


When asking people whether they have been to Slovenia, common responses are either ”No”, or “I have driven through Slovenia, but didn’t make any stops there”.

We are a group of three students, doing Tourism Master Program at Aalborg University in Copenhagen. We have got the opportunity to do a case study in Kranj, a town that wants to attract more tourists by re-establishing itself as a picturesque and culturally appealing town with rich traditions and archeological heritage. Our task is to go to Kranj for a couple of days and observe the town, and then come up with solutions of how this can be done. The big challenge is though: How can Kranj use its sources in order to create a strong profile that differentiates it from other similar towns in Europe? How can we make people make a stop in Kranj instead of just driving through the country?

We are really excited about this project, where our academic skills will for sure be put to the test and where we get the opportunity to use them practically. None of us has been to Slovenia before, and our research is at the moment limited to desk research, until we head down to Slovenia on Monday. We do though see this as an opportunity to look at Kranj with the eyes of an outsider. Perhaps we can see some links and potentials that locals don’t see.

See you on Monday, sLOVEnia! Pernille (Danmark), Pia (Denmark) and Anna (Iceland).

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